There is still a long way to go in promoting solar domestic hot water systems in the Netherlands. Prices for individual consumers have not yet decreased to a satisfactory level, and the abundance of suppliers is
putting pressure on the market. Interest among central heating suppliers, which could speed up development of new types of system, was lacking, but recently a large central heating supplier announced that they would include solar
domestic hot water systems in their product range. This is the second supplier to adopt these systems, so this might be a breakthrough.
On a positive note, annual sales of solar hot water systems in the Netherlands are
rising gradually. After a slow start, the price has dropped, particularly for large housing construction projects. It is expected that sales will rise rapidly after 1997, when cheaper types such as integrated solar hot water
systems will be sold on a wide scale in the Netherlands and abroad. International sales of solar hot water systems are growing slowly, but available market information is limited. It appears that government support is essential to
stimulate the introduction of solar heating around the world, and objective information is needed which is tailored to the needs of the customer.
Competitive price and quality make the export of Dutch products feasible.
Notably other countries consider the Dutch power companies' approach to be unique. In 1993, a Dutch power company, NUON, was given a Canadian award for its commitment to promoting the use of solar hot water systems.